Meet Susan

My passion for marketing and consumer insights runs deep, driving me to empower businesses and organizations with strategies that truly resonate with their audience, fostering both growth and meaningful connections. Marketing for me is more than a profession; it’s a personal commitment to excellence. Here’s a snapshot of my journey.

The latter part of my career has been particularly transformative. After relocating from Central America to the USA, I ventured from consumer goods into the dynamic world of financial services. This transition was not just a change in scenery but a profound shift in my approach to marketing. It reinforced my belief in the power of understanding and empathizing with diverse audiences.

A pivotal moment in my career was my tenure at a leading money remittance company. There, I established the marketing department from the ground up, introducing automated processes to bolster sales and launching three innovative products. These initiatives not only rejuvenated our product lineup but also armed our sales team with essential new tools. These achievements represent some of the most fulfilling highlights of my career, illustrating my ability to adapt, innovate, and lead in an ever-changing landscape.

My drive to stay at the forefront of marketing led me to become a Certified StoryBrand Guide and a Business Made Simple Coach. These certifications were a natural progression in my quest to refine my skills and offer the most effective, story-driven, and customer-centric marketing strategies. They are not just accolades but vital tools that allow me to bring added value to every project and client I work with. My goal is to continue leveraging these skills and experiences to help your business thrive in today’s competitive marketplace.

Let’s make your brand shine together!

Discover More About StoryBrand

If you haven’t explored the StoryBrand framework yet, I highly recommend picking up the book or diving into their proven framework designed to elevate your business growth.

Live StoryBrand Marketing Workshop With Donald Miller

A 2-day live online workshop taught by Donald Miller, the creator of the StoryBrand Framework, J.J. Peterson, and the StoryBrand Team.

You will walk away with :

A message that unites your team and connects with customers.
An elevator pitch you can use in meetings, parties, or sales calls.
A wireframe for a new website that will get you more business

A lead generator to collect emails and onboard customers

An email sales sequence to close the deal and increase sales.
Online StoryBrand Marketing Course
If you’re like me, you’ve read a lot of business books. Isn’t it surprising how so many of them don’t include practical frameworks for ACTUALLY BUILDING a business?

If you don’t have a plan you feel confident in when it comes to growing your business…

Revenue stalls or (worse) dips
You waste time chasing ideas that don’t move the needle
You guess instead of following a process
And that leads to sleepless nights and feeling constantly overwhelmed. I don’t want that for you. I want to work with you to see your business grow and this will work for you too.
The One Liner Workshop
Need help in creating your elevator pitch?

Marketing today is noisy and confusing. You probably have an amazing product or service, but think about it – the best products and services aren’t always the ones that win in the marketplace.

In this workshop, you will walk away with the formula for how to create it:

Identify your customer problem
Explain your plan to help them
Tell them what success looks like when they buy from you
1:1 and Group Coaching Options Available
Is YOUR Website Killing Conversions?
Grab the Free Guide to Fix It Now!
Small business owner feeling lost in the digital jungle? We get it! Your website is your storefront, but are you making these 7 costly mistakes? Grab our FREE guide, fix them in a flash, and watch your business flourish!

"*" indicates required fields