About

My passion for marketing and consumer insights runs deep, driving me to empower businesses and organizations with strategies that truly resonate with their audience, fostering both growth and meaningful connections. Marketing for me is more than a profession; it’s a personal commitment to excellence. Here’s a snapshot of my journey.

The latter part of my career has been particularly transformative. After relocating from Central America to the USA, I ventured from consumer goods into the dynamic world of financial services. This transition was not just a change in scenery but a profound shift in my approach to marketing. It reinforced my belief in the power of understanding and empathizing with diverse audiences.

A pivotal moment in my career was my tenure at a leading money remittance company. There, I established the marketing department from the ground up, introducing automated processes to bolster sales and launching three innovative products. These initiatives not only rejuvenated our product lineup but also armed our sales team with essential new tools. These achievements represent some of the most fulfilling highlights of my career, illustrating my ability to adapt, innovate, and lead in an ever-changing landscape.

My drive to stay at the forefront of marketing led me to become a Certified StoryBrand Guide. This certification was a natural progression in my quest to refine my skills and offer the most effective, story-driven, and customer-centric marketing strategies. They are not just accolades but vital tools that allow me to bring added value to every project and client I work with. My goal is to continue leveraging these skills and experiences to help your business thrive in today’s competitive marketplace.

Let’s make your brand shine together!